Brand identity remains more relevant today than ever. It is impossible to find a successful product or campaign that has not been a part of a branding process. While studying in the Visual Communication’s department at the University of Hartford, the emphasis of my studies was how to successfully brand and implement a branding campaign for a client.

The following are quotes about identity design from "Designing Brand Identity" by Alina Wheeler. I have found these quote helpful and true in the work that I continue to do.

"A logo is the point of entry to the brand." - Milton Glaser, designer

"Design is intelligence made visible." - Lou Danzinger, designer and educator

"Don't explain, identify." - Paul Rand, designer